Friday, August 10, 2012

Gonna go Beck in time

This is great. Beck’s releasing his new album as elaborately packaged sheet music. So if you want to hear the songs, you have to play them yourself. Or trick someone else into playing them. Or wait for someone to sing one on The Voice. Or go on YouTube.

Anyhow, it's a great example of swimming against the tide. Since nobody buys music anymore, the music companies are trying to make music cheaper, more accessible, and have less packaging. Beck is going back to basics—like, a hundred years back—and will definitely stand out more because of it. Whether or not he’ll make more money because of it, I don’t know, but I think at this stage of his career it’s worth losing a little money to remind everyone that he’s still creative and artistically relevant.

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