Monday, November 21, 2011

Seth Godin + Amazon

I’m not sure what this is, but here it is:

the Domino Project

I don’t like Amazon’s disingenuous propaganda. “Look how innovative we are! We’re altruistic geniuses who don’t care about making money! We just want to change the world using our brilliant minds and photos of our authors smiling into the camera with crazy eyes! This totally isn’t a new business model, it’s a new way of thinking!”

I like a lot of the ideas Seth brings up on the Domino site, but if he honestly thinks Amazon is a benevolent steward of innovation, rather than the new boss who simply wants to replace the old boss, he’s deluding himself. Amazon benefits far more from this association than Seth does.

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